From startup stress to lasting success
When Dawn Pritchard opened her own law firm after 20 years in practice, she was faced with the harsh reality of starting from scratch. In just two years working at Lawyerist Lab, she transformed that challenge into a successful, process-driven firm that expanded its client base, stabilized its finances, and gave her back valuable time outside of the office.
The Challenge: Starting a Business with Nothing But Experience
Dawn Pritchard, founder of Dawn Pritchard Law PChad twenty years of legal experience. But like many new business owners, she quickly learned that practicing law and running a business are two very different professions.
No customers.
No system.
No road map.
Every day brought new challenges: finding clients, setting up financial systems, managing workflows, and trying to design processes that kept her organized and efficient. The weight was real. She knew she needed more than inspiration: she needed a plan and a support system.
Find a plan in a law laboratory
Dawn discovered Lawyerist when she was given a copy of The Small Business Roadmap. After finishing the book, she knew she couldn’t build a sustainable business based on inspiration alone. At Clio Con, she connected with the Lawyerist team and quickly joined Lab.
Instead of guessing how to move forward, Dawn gained structure, guidance and accountability:
- Quarterly planning retreats transformed vague goals into targeted 90-day action plans.
- Individual coaching provided step-by-step advice on finances, marketing and systems.
- A community of business owners provided concrete solutions to problems she could not solve alone.
Lab gave him more than advice: it gave him momentum.
The results: blocked growth
In less than three years, Dawn’s business has grown from a start-up to a sustainable business:
- 100% customer growth in the second year since I arrived at the Lab.
- Hours per week saved by streamlining operations and documenting processes.
- Financial stability with budgeting and accountability tools – no more feast-or-famine stress.
- Work-life balance is restoredwith time for his other passion, singing and songwriting, while his business continued to grow.
“The quarterly planning retreats were huge for me. I wouldn’t have thought to prioritize that kind of structure on my own.”
Why Dawn’s Story Matters
Dawn’s success is no fluke. It’s proof of what’s possible when a motivated attorney combines driving with a proven system. Lawyerist Lab provided her with the plan, guidance, and community she needed to turn an intimidating start into measurable success.
Ready to build your business and your life?
You don’t have to do it alone. Lawyerist Lab helps small business owners like you create profitable, sustainable practices without burning out in the process.
Join Lawyerist Lab today and start building the firm and the life you work for.
Last updated August 27, 2025
